Why does printing cost so much?
As a start-up setting our pricing we couldn’t believe how it could be so expensive to make a 12 page booklet when the paper alone cost less than 10p so we decided to investigate.
Up and down the country we went to factory upon factory and learnt about all the steps involved…. it was pretty interesting!
First... you have to set up the artwork, normally on a piece of software linked to the printer. This part is easy and fun, and you can put multiple pages on one sheet. If only it was all at the click of a button.
Then you can pass your cover through a laminator to give it that special je ne sais quoi.
After that if you are stapling your book (saddle stitching) you are ready to put all your pages through a creaser, so that the fold is created in the right place before...
The binding! If you are perfect binding then you lay the cover flat and hold up all the other pages at a right angle. The glue is placed onto the spine and hey presto! If you are saddle stitching you set up the machine with the staples in the right place and feed the pages into the binder and it staples and folds your booklet before spitting it out the other end, lovely and hot from the press.
Finally... you have to guillotine the pages to cut them down to size. Guillotines are amongst the coolest pieces of machinery you will ever see. They use precision lasers to slice through wads of paper. Watch your fingers!
It’s a lot of work and the people who understand the complexities of printing and binding are heroes to us.
We only work with the best heroes, ones who understand how important it is to you that your booklet or book is as perfect as it can be.
Glossary of Terms: GET TO GRIPS WITH THE LINGO
Perfect binding - Perfect Binding is a widely used soft cover book binding method. With this binding method, the pages and cover are glued together at the spine with a strong yet flexible thermal glue. The other three sides of the book are then trimmed as needed to give them clean “perfect” edges. The paperbacks you see in bookshops are perfect bound.
At bookimbo we perfect bind books over 20 pages.
Saddle Stitch - Saddle Stitching refers to a very popular book binding method in which folded sheets are gathered together one inside the other and then stapled through the fold line with wire staples. The staples pass through the folded crease from the outside and are clinched between the centermost pages.
Its great for booklets of 8 - 20 pages.
Computer screens give off coloured light known as RGB, or red green black. That means that every colour you see is composed of those three colours. Wonderful - except for the fact that most printers separate out these colour components and put them together again in a different way - they use colour made up of CMYK (Cyan Magenta Yellow Black)
So this means that the colours that you see on your screen may always be slightly different to what comes of the printer. Sigh.
Most of the time you wouldn’t notice the difference, but we understand that for the some of you colour tone is really important and you want to make sure the match is right.
For that reason we offer a colour checking service for just £5.00 to make sure that we match up what you are looking for as closely as poss!
Modern printing methods such as laser and ink-jet printing are known as digital printing. In digital printing, an image is sent directly to the printer using digital files such as PDFs and those from graphics software such as Illustrator and InDesign, or Bookimbo!
Without the need to create a printing plate, digital printing has brought about fast turnaround times and printing on demand. Instead of having to print large, pre-determined runs, requests can be made for as little as one print.
Hooray! We can print what you want, with quality at good prices so get creating!